TURNING FANDOM INTO FUEL FOR GOOD
Wilba helps the world’s biggest names raise serious money for the causes they care about by rewarding fans for supporting charities they love.
We’re building a new kind of charity fundraising platform.
Wilba is a fan-powered fundraising platform that helps celebrities and charities run high-impact campaigns with minimal time and operational effort.
Fans support charitable causes and receive exclusive rewards from celebrities in return, from behind-the-scenes content to signed items or personal moments.
How it works
Step 1
CAMPAIGNS
Celebrities (or their teams) partner with a charity to launch a time-limited fundraising campaign on Wilba.
Step 2
FAN SUPPORT
Fans contribute to the campaign to support the chosen charity.
Step 3
REWARDS & IMPACT
Certain contribution levels unlock limited rewards, while charities receive vital funding and new supporters.
Wilba manages the technology, payments, reporting and reward fulfilment so
charities and talent can stay focused on impact.
FOR FANS
Support causes you care about and get closer to the people who inspire you.
• Back real charities, transparently
• Feel part of something bigger
• Be first to discover upcoming campaigns
Exclusive Live Streams
Signed Merch
1-on-1 Video Calls
VIP Access
Private Playlists
Behind-The-Scenes Content
FOR CELEBRITIES & MANAGERS
Turn a few hours into meaningful impact.
• Raise significant funds for causes you support
• No operational burden
• Optional rewards, flexible time commitment
2 hours of a celebrity's time could raise £40,000 for charity on Wilba
FOR CHARITIES
Unlock celebrity reach without extra workload.
• Access new, opted-in donors
• No upfront cost
• Clear reporting and safeguards
TRUST, TRANSPARENCY & SAFEGUARDS
Wilba is built with transparency, compliance and safeguarding at its core.
Funds raised are distributed to partner charities, net of platform fees
Rewards are optional and limited in quantity
Payments are processed securely via regulated providers
Clear reporting for charities and campaign partners
Full terms, charity partnerships and campaign mechanics will be published ahead of launch.
BE PART OF THE FIRST WAVE
Wilba is redefining what fame can do, making it effortless for celebrities to give back and rewarding fans for being part of something bigger.
Wilba facilitates charitable fundraising campaigns. Rewards are offered at the discretion of campaign partners and subject to availability and terms. Wilba is not a charity.